Filed under: NFL Quarterbacks, Sports Business and Media
Brett Favre's television ads for Wrangler weren't in rotation during NFL broadcasts on Sunday, a possible sign the jean company is distancing itself from the embattled Minnesota Vikings quarterback in the wake of his sexting scandal. CNBC, citing information from Front Row Analytics, reported Monday that not a single Favre-Wrangler ad aired during an NFL broadcast. Wrangler is reportedly taking a wait and see approach with Favre, who is under investigation by the league for alleged voice mail and text messages sent to former New York Jets employee Jenn Sterger while he was on the team in 2008.
Front Row Analytics said the ads ran only 10 times on Sunday, but only on cable channels Versus, FX, Speed and the History Channel -- none of which are NFL broadcast partners.
"No brand wants to be embroiled in a controversy of such a personal nature," Eric Smallwood, vice president of product management for Front Row, told CNBC. "It's best for the brand to have a limited brand affiliation with the athlete until the outcome is known."
CNBC said Wrangler could not be reached for comment Monday morning.
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